Tips for Successful Legislative Meetings
Meeting in person with elected officials and/or
legislative staff is the most effective means of political advocacy. Here are
some important "do's" and "don'ts" to ensure that your lobbying meeting is
successful and effective.
DO
Make an appointment in advance.
Time is always at a premium in legislative offices.
Contact the legislator's scheduler in advance to arrange
a meeting. It is best to make your meeting request in
writing and follow up with a phone call. Be clear about
who will be attending the meeting and the specific
reason for the meeting. Legislative schedules are
unpredictable so don't be put off if your meeting is
rescheduled or if you have to meet with staff in lieu of
the elected official.
Your homework.
Prepare carefully and thoroughly for your meeting. Take
the time to "know" your legislator by reviewing past
votes or statements on the issue, his/her party's
position, and committee assignments. Develop an agenda
that all your participants clearly understand. Know your
talking points in advance and be prepared to make your
case. Research the opposition's arguments against your
position and, if possible, acknowledge and rebut those
arguments in your presentation.
Stay "on message."
Effective legislative meetings should be narrow in
scope. Stick to a single issue, state only a few key
points in support of your position and make a definite
request for action. Many meetings are ineffective
because a participant brings up other issues or strays
from the key arguments supporting your position. Have a
message and stick to it.
Go local.
Your effectiveness is based on geography. Legislators
want to hear your thoughts and opinions because you are
a constituent. One of your most useful strategies is to
relate the issue and your position to your community.
Legislators have many other avenues to get national or
state analysis, reports and statistics. Local statistics
and stories are important and you can be the only source
for such rich information. Don't be afraid to humanize
the issue by relating it to your local community or
personal experience.
Make a clear, actionable request.
Many people are afraid that it's impolite to make a
direct request. But, don't forget that the purpose of
your meeting is to secure support for your issue. It is
appropriate and expected that you will make a request at
your meeting. The key is to make sure that your request
is clearly articulated and actionable by the legislator.
Keep in mind that your request should be timely and
consistent with the legislative process. It is usually
not enough to ask for generic support for an issue or
cause, rather make a direct and specific request that is
tied to pending legislative activity (if possible). For
example, ask that a legislator co-sponsor a bill. You
should make reference to bill numbers and be
knowledgeable about the status of the bill. Making a
specific request gives you the opportunity to evaluate
the legislator's response. APCO's government affairs
office can be good sources for this information.
Cultivate a relationship with staff.
Many grassroots advocates underestimate the important
role of legislative staff. A supportive staff person can
often make the difference between success and failure.
Staff play an invaluable role in shaping a legislator's
agenda and position on issues. It is important that you
make every effort to cultivate a positive working
relationship with staff. Over time, staff may even come
to regard you as a helpful resource for information on
your issue.
Follow-up.
What happens after a meeting is almost as important as
the meeting itself. Send a ‘thank you' letter after the
meeting that not only expresses appreciation but
reinforces your message and any verbal commitment of
support made by the legislator or staff. If you promise
during the meeting to get back in touch with additional
information, be sure that you do so. Failure to follow
up on your promise will call your credibility into
question. Also, don't forget to report the results of
your meeting back to
APCO staff. This information is vital to
coordinating overall legislative strategy and evaluating
the impact of advocacy efforts. Follow-up is important
even if the legislator does not agree to support your
request because you are building a long-term
relationship.
DON'T
Go "off-message" or discuss unrelated issues.
You must deliver a unified message during your meeting.
Sending different messages or discussing unrelated
subjects will only undermine your ability to secure
support. Limit your advocacy to a single issue.
Legislators meet with many groups and constituents so it
is important that your message and request be clear and
uniform.
Engage in partisan critiques.
It is best to keep the discussion based on the merits of
the policy or issue. Avoid characterizing your position
in strictly partisan terms. Worse, do not make snide or
disparaging partisan comments. You are working on behalf
of an issue, not a party. So, you want legislators of
both parties to support your position. Be careful not to
alienate legislators or staff based on partisanship.
Use threats.
While it may be tempting to tell a legislator who has
rebuffed your request that "you'll never vote for
him/her again" or that "you pay his/her salary," such
discourtesy only ensures that your arguments will be
discounted — now and in the future.
Be late.
Time is a valuable and scare commodity for legislators.
Punctuality conveys professionalism and demonstrates
your commitment to your issue, which is after all the
reason for the meeting. Arrive early and if you are
meeting as a group allow time to calm nerves and make a
final review of the talking points and message.
Get too comfortable.
Advocates are sometimes surprised by the courteous
reception they receive, even from lawmakers who disagree
with their position. As a constituent you will be
accorded respect by the legislator and staff. Don't
mistake this respect for agreement. Don't let the
comfortable nature of the exchange deter you from making
your request. And, don't mistake "concern" for your
issue with support for your position.
Forget to follow-up.
Immediately send a thank you letter. Stay informed on
your issue and track how your legislator responds. Did
the legislator follow through on his/her promise? If
not, request an explanation. If so, express your
appreciation.
Use APCO staff resources and expertise. Contact
Legislative Affairs for consultation and help.